Natascha Kooiman is a ‘new economy rebel lady’ with a foodish mission. Her activities brought her to be one of the Sustainable Young 100 in the Netherlands, and she is awarded two times with the title Viva400 young influential woman. She sees food as one of the leverages to achieve a more sustainable world and to combat the great challenges we face, like climate change and feeding the world.
With her start-up Smaackmakers, she aims on accelerating a more sustainable food system and food pattern, by inspiring people, companies and government and stresses the urgency of radical change. Natascha works on e.g. lobbying for policy change and change of perception of our food system; striving to more sustainable canteens and restaurants with research, advise, and workshops; inspiring presentations (e.g. Ted-x talk).
As a MultiStakeholder Advisory Committee Member of the Sustainable Food System Programme of the United Nations, Smaackmakers emphasizes the importance of balanced consumption of animal based proteins. As a partner of the International Corporate Social Responsibility Covenant on Sustainable Proteins, Smaackmakers works on a leap forg in developing countries and emerging markets towards sustainable protein consumption.
Currently Smaackmakers, with international partners, prepares a project of Sustainable Gastronomy in Western and Central American countries, and works on ongoing pilots in The Netherlands with i.a. the Ministry of Infrastructure and Environment, several provinces and caterers on more sustainable catering. Next to this Natascha is member of the Advisory Committee of the Expertise centre for Sustainable Business of AVANS and youngest member of the Dutch Footprint Network.